Be Wary of Super Bowl Ticket Scams if You Plan to Attend the Big Event in Person This Year
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Be Wary of Super Bowl Ticket Scams if You Plan to Attend the Big Event in Person This Year

January 25, 2020

Are you looking for Super Bowl tickets? If so, scammers are watching you! Die-hard football fans want to be there in person while their team pounds the other team into the gridiron to win the coveted trophy. But whether you are a loyal fan desperate for tickets or just wanting to watch the game up close, don't let scammers tackle you by preying upon your desire to be part of the action this year.

Low Prices are a red flag

Who really wants to pay full price? If you're a savvy consumer, you snatch up a good price when you see one. But when you're trying to get something that's in high demand, a low price should be a red flag of a scam. When you're dealing with something that is in high demand, such as tickets to the Super Bowl, you should expect to pay face value, which can range from $500 to $5,000 or more depending upon the match-up, the venue, where purchased, etc. So if you see a ticket that would normally cost $3,000 being offered for $300, walk away.

Tickets via the Venue are safest

Buying tickets directly from the venue is the safest, and often cheapest, way to get your tickets.

Tickets via social media are risky

Be cautious about buying a ticket via social media, Craigslist, Facebook Marketplace, and similar sites, especially if the price is far below the going rate. There may be legitimate tickets for sale on these particular sites, but many are scams. Remember that you're dealing with a stranger whose interest isn't to help you get to the Super Bowl. It's to make money, whether by selling you a legitimate ticket or scamming you.

Research Ticket Sellers

Many tickets will be purchased through ticket vendors and resellers. Before making a purchase, do a quick web search for the vendors or resellers. You might find a lot of complaints or warnings in the first page of results, which can help steer you away from a potentially bad situation. You can also check with the Better Business Bureau and the North Carolina Attorney General's Office to see how many complaints have been received about them. Use your best judgment and trust your gut if something seems wrong.

Know the seller

There are differences between a professional ticket broker, who is an accredited reseller, a ticket scalper, who is an unlicensed and unregulated seller, and a scammer, who just wants your money. Many ticket brokers are members of the National Association of Ticket Brokers and offer a 200% purchase guarantee on their tickets. You can also look up the seller at VerifiedTicketSource.com to confirm is you are buying from a member of the National Association of Ticket Brokers.

Check the details

Before you pay for tickets, ask the seller for details like section, row and seat number. Check the information against the venue's seating chart to see if it matches. If it doesn't, don't buy. Also make sure that you're buying tickets for the correct game. You might be in such a rush that you end up buying tickets for last year's Super Bowl, which are useless this year.

Paying by means other than a credit card

Pay for tickets with a credit card whenever possible to improve your chances of getting your money back if there is a problem. Scammers love to have you pay by cash, debit card, money order, wire transfer or even gift cards. When you pay this way, it's impossible to get your money back. If you are asked to pay with a gift card, you are certainly dealing with a scammer.

Look for secure websites

When buying tickets online, buy only from the vendors you know and trust. Don't click links in emails or online ads that take you to a ticket purchase website. This is a common trick scammers and unscrupulous sellers use to get you to a website that is similar to a well-known company. Instead, go to the company's website directly. Don't forget to look for the lock symbol in the web address bar, which indicates the site is secure for online purchases. But remember that a lock icon doesn't guarantee that you're not on an impostor website.

check the refund policy

Read a ticket seller's refund policy before you make a purchase. If you have questions about the policy, ask and get answers in writing. You should assume that all sales are final unless otherwise stated in writing. Purchase only from sellers that provide clear details about the terms of the transaction, including the location of the seats. If the tickets won't be available immediately, the seller should disclose when they will ship or be ready for you to pick up.

Verify your tickets

If you're suspicious about your tickets, visit the arena where the Super Bowl will be held. The customer service agents (often at the "Will Call" counter) will be able to verify if your ticket is legitimate.