It's a new year and a fresh new look for American Airlines as the company unveils a new logo and exterior for its planes, including the already delivered Flagship Boeing 777-300ER aircraft set to fly on January 31, 2013. In addition, American plans to continue taking delivery of new planes this year as part of its historic orders for 550 new aircraft.
The new, lighter airplanes feature composite materials that must be painted. Since American's well-known polished metal look was no longer an option, the importance of the paint selection became critical to honoring American's silver bird legacy. Silver mica paint was chosen as a way to maintain the silver heritage.
American Eagle and the AAdvantage program also will get a new look. The first American Eagle plane will fly the new livery beginning in February. Updating the new look across American's network is a long process and will be rolled out over time to the airline's airports, interiors and exteriors of aircraft, new uniforms, products and services, and technology platforms like AA.com and the American mobile apps.
American's new look was created with input from customers and American employees, and in partnership with FutureBrand – a leading global brand consultancy. American has also launched a new advertising campaign designed to showcase the airline's new look.