Product of the Year USA, a consumer-voted program that recognizes superior quality and innovation in consumer packaged goods, has announced its 2012 winners for consumer products of the year.
Voted on by more than 50,000 U.S. consumers, the Product of the Year USA awards list is intended to serve as a shortcut for consumers in supermarkets and specialty stores across the country.
"Now more than ever, brands are focusing on implementing innovative solutions and creative strategies to stand out on [store] shelves in a crowded consumer marketplace," said Colleen Kelly, Managing Director, Product of the Year USA. "Shoppers are more likely to buy a product that is recommended to them by their peers. Product of the Year recognizes and honors groundbreaking products with an awards seal that is backed by real shoppers throughout the US."
Broken down by category, the 2012 Product of the Year winners are:
- PET TREATS – Milk-Bone Mini's Dog Treats – Del Monte Foods
- PET HEALTH – Better Than Bones Plus Dental – Ainsworth Pet Nutrition
- LAUNDRY – Wisk Deep Clean Original, The Sun Products Corporation
- PERSONAL HYGIENE – Softsoap Bar Soap Coconut Scrub – Colgate-Palmolive Company
- ORAL CARE – LISTERINE TOTAL CARE ZERO – Johnson & Johnson, Inc.
- PROFESSIONAL ORAL CARE – Zoom NiteWhite & DayWhite – Philips Oral Healthcare
- WHITENING – Colgate Optic White – Colgate-Palmolive Company
- BEAUTY CARE – Clairol Nice 'n Easy Color Blend Foam – Procter & Gamble
- BABY CARE – HUGGIES Little Movers Slip-on Diapers – Kimberly-Clark Corporation
- BEVERAGE – Sierra Mist Natural – PepsiCo Inc.
- CANDY – SNICKERS Peanut Butter Squared – Mars Chocolate North America
- SNACKS – Orville Redenbacher's Gourmet Popping Corn – ConAgra Foods, Inc.
- FROZEN FOOD – Healthy Choice Top Chef Café Steamers – ConAgra Foods, Inc.
- SPECIALTY FOODS – New York Brand Garlic Knots – T. Marzetti Company
- AIR CARE – Air Wick Flip n' Fresh – Reckitt Benckiser Group
- TODDLER MEALTIME – mOmma Straw Cup with Dual Handles – Lansinoh Laboratories, Inc.
- TODDLER ORAL CARE – Aquafresh Training Toothpaste – GlaxoSmithK
- INSECT REPELLENT – OFF! Deep Woods Dry Insect Repellent – S.C. Johnson & Son, Inc.
- SKIN TREATMENT – RetinoSyn-45 – Beauty Bioscience
- CREAMER – Coffee-mate Natural Bliss – Nestle USA, Inc