Apple Cuts Orders for iPhone 5c Due to Slow Sales
Image: Pixabay
October 16, 2013

Apple is scaling back orders for its new iPhone 5c smartphone following slower than expected sales of the lower-cost iPhone, according to a report in the Wall Street Journal.

Citing "people familiar with the situation," the Wall Street Journal reports that Apple has told assemblers based in Taiwan that it will trim orders of the 5c for the fourth quarter.

One iPhone 5c component supplier was reportedly notified of a 50 percent cut in orders for parts.

This report comes on the heels of several large retailers, including Best Buy, Walmart and Target, announcing that they would be selling the iPhone 5c for just $50 with a 2-year contact.

Lacking all the new bells and whistles of the more expensive iPhone 5s, the cheaper 5c is a reconfigured version of the iPhone 5 with a plastic casing that comes in five colors.