Clickbait scammers prey on unsuspecting consumers following far-reaching events like celebrity deaths, natural disasters and other tragedies

BBB Warns Prince Fans to Watch Out for Potential Clickbaiting Scams
Image: Pixabay
April 22, 2016

The Better Business Bureau (BBB) is warning fans about the potential for "clickbaiting" scams following the death of superstar Prince.

Clickbaiting scams use a shocking headline to lure you into clicking on the link provided. After you click on the link, your computer may be infected with viruses and malicious software (malware) that could cause damage to your computer or worse—steal your sensitive personal information.

This stolen information could be used to perpetuate fraud and identity theft.

The BBB urges consumers to use caution when clicking on sensational headlines online because clickbaiting scams routinely occur after a well-known person has died or other large-scale, tragic event that has far-reaching effects has occurred.