Consumer Advocate Claims Prevagen uses Deceptive Advertising, Warns T.V. Networks

Consumer Advocate Claims Prevagen uses Deceptive Advertising, Warns T.V. Networks
Image: Pixabay
January 19, 2016

According to a consumer advocacy group, major broadcast networks have been airing ads for a supplement that is the subject of a deceptive advertising complaint with the Federal Trade Commission (FTC).

Truthinadvertising.org (TINA.org) alerted ABC, NBC, Turner Broadcasting (CNN & HLN), Fox Broadcasting, and The Weather Channel that advertisements for the brain supplement Prevagen may violate the law and the networks' guidelines for truthful advertising.

Made by Quincy Bioscience, Prevagen is a supplement that contains a synthetically made protein based on bioluminescent jellyfish. Much like similar products, the company claims the supplement helps improve memory. A TINA.org investigation, however, found that the company doesn't have the required scientific evidence to support its claims. The organization sent Quincy Bioscience a warning letter before filing a formal complaint with the FTC.

The ads have aired on the networks thousands of times since the supplement hit the market in 2007.

"We trust that now that the networks have been made aware of the issue, they will initiate a review and vet ads more carefully in the future to protect their viewers from deceptive advertising," TINA.org executive director Bonnie Patten said in a written statement.

Earlier this month, the makers of Lumosity got hit with a $2 million fine for claiming its software helps users strengthen their brain.