Deloitte Study Suggests Smartphone App Saturation Point

Deloitte Study Suggests Smartphone App Saturation Point
Image: Pixabay
August 18, 2014

A new study from United Kingdom firm Deloitte hints that consumers have reached a saturation point when it comes to smartphone applications.

According to the report, more than 30 percent of smartphone users don't download any apps in a typical month. On top of that nine in 10 users say that they never spend any money for apps, focusing on the ones that can be downloaded for free.

"Each additional new smartphone [owner] has less inclination to download apps, either out of apathy or, at a more global level, affordability," Deloitte analyst Paul Lee told UK's Financial Times.

The report also found that people are using fewer apps more regularly and keeping them longer, rather than downloading more and using them less frequently.

For parents that are still interested in downloading new apps, one that has gotten quite a bit of media attention is an app by Texas mom Sharon Standifird.

Standifird, apparently unhappy that so many children were ignoring their parents' calls and texts, developed Ignore No More!, an app that allows a parent to use a four-digit code to lock his or her child's phone from their own. The only way to get the phone unlocked is to use a list of pre-selected contacts to call mom or dad.

The app costs $1.99 and is currently only available for Android users. Sorry, Apple parents.