Disney Ditches Junk Food Ads in Favor of Healthier Choices
The Walt Disney Company has announced that it will stop advertising junk food products on its TV programs, radio shows and websites in order to promote healthier snack items to its young audiences.
First Lady Michelle Obama said: "This new incentive is truly a game changer for the health of our children. With this new incentive, Disney is doing what no major media company has ever done before in the U.S. , and what I hope every company will do going forward. When it comes to the ads they show and the food they sell, they are asking themselves one simple question: 'Is this good for our kids?'"
It's not the first time that Disney has decided to place healthier childhood nutrition above marketing agreements. In 2006, Disney ended a 10 year marketing agreement with McDonald's in order to distance themselves from complaints about fast food and its link to childhood obesity.
The company has also said that it will set new nutrition standards when it creates programming or when it licenses new characters in an effort to decrease the growing childhood obesity epidemic.
According to Robert Iger, CEO and chairman of Disney, "parents can be confident that foods associated with Disney characters or advertised on Disney platforms meet our new, healthier nutrition guidelines."
Disney first began an effort to eliminate junk good products from its theme parks in 2006. By cutting back on junk food advertising, Disney feels its new efforts will greatly impact its current and future customer base.