FDA Bans Four Brands of R.J. Reynolds Cigarettes that Don't Meet Federal Regulations
Smokers of certain R.J. Reynolds cigarettes will have to find a new brand following a Food and Drug Administration action that banned four brands that don't meet safety regulations.
According to the FDA announcement, maker R.J. Reynolds was unable to produce evidence that the new tobacco products didn't provide more health risks than those that came before them. As a result, Camel Crush Bold, Pall Mall Deep Set Recessed Filter, Pall Mall Deep Set Recessed Filter Menthol and Vantage Tech 13 cigarettes have all been banned for sale in the United States.
In an application to the FDA, the tobacco giant failed to prove that increased amounts of harmful or potentially harmful ingredients, higher levels of menthol, and the addition of new ingredients do not raise different questions of public health. The company also failed to show that the addition of a menthol capsule in the filters of Camel Crush Bold didn't affect consumer perception and use.
As part of a provisional period established by the Family Smoking Prevention and Tobacco Control Act of 2009, R.J. Reynolds had to submit a substantial equivalence application to the FDA by March 2011 in order for the products to remain on the market. The agency then reviews the application to determine in the product is substantially similar to a previously approved product. The FDA has to authority to pull from the market a product if it finds that it is not substantially equivalent.
"These decisions were based on a rigorous, science-based review designed to protect the public from the harms caused by tobacco use," Mitch Zeller, director of the FDA's Center for Tobacco Products, said in a statement. "The agency will continue to review product submissions and exercise its legal authority and consumer protection duty to remove products from the market when they fail to meet the public health bar set forth under law."
Since it may be difficult for retail outlets to dispose of its current inventory of the banned cigarettes, the FDA doesn't intend on enforcing the ban for another 30 days.