Fruit Roll-Ups Made With Real Fruit Not Really Made With Real Fruit

Fruit Roll-Ups Made With Real Fruit Not Really Made With Real Fruit
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General Mills Inc. of Minneapolis, Minnesota is defending itself against a lawsuit that claims the company deceived consumers into believing Fruit Roll-Ups and Fruit by the Foot snacks are made with real fruit. This lawsuit is one of many lately that is challenging the way food companies are representing so-called 'healthy' products.

"Reasonable consumers might be misled by packaging that claimed the snacks are 'made with real fruit,' and would not read the fine print," said U.S. District Judge Samuel Conti.

The lawsuit was filed in October 2011 by Annie Lam of Daly City, California. Lam stated that General Mills incorrectly described the ingredients of its snacks. In fact, the strawberry-flavored Fruit Roll-Ups are made from pear concentrate, corn syrup, dried corn syrup, sugar and partially hydrogenated cottonseed oil.

The lawsuit also alleges that the product packaging was made to deceive consumers into believing that the snacks are healthy and natural instead of a combination of artificial ingredients.

The court agrees with Lam," Conti wrote. "The fruit snacks' ingredients list cannot be used to correct the message that reasonable consumers may take from the rest of the packaging: that the fruit snacks are made with a particular type and quantity of fruit."