FTC Files Complaint Against Maker of Mosquito Shield Bands for Lacking Scientific Evidence
The Federal Trade Commission (FTC) has filed a complaint against Lou Lentine and Viatek Consumer Products Group, Inc. (Viatek) for making deceptive, unsubstantiated claims for Mosquito Shield Bands.
The complaint also alleges that the defendant and his company violated the provisions of a 2003 administrative order barring him from making deceptive claims about any product he markets.
According to the FTC's complaint, Viatek has deceptively marketed Mosquito Shield Bands, which are wristbands containing mint oil that were sold directly to consumers, through distributors, or through retailers.
In its marketing, Viatek claims the bands will protect or prevent users from being bitten by mosquitos, create a five-foot vapor barrier that protects the wearer from mosquito bites for 96-120 hours. The FTC contends, however, that the defendants did not have competent and reliable scientific evidence to back up these claims.
The FTC's complaint alleges that the defendants' unsubstantiated claims violate Section 5 of the FTC Act, as well as certain provisions of the Commission's 2003 order.
In filing the complaint, the FTC is seeking a permanent injunction preventing the defendants from future violations of the FTC Act and Commission orders, as well as civil penalties and funds appropriate to provide refunds to consumers.