Federal Trade Commission (FTC) Resumes Review of Fuel Economy Guide
the Guide helps facilitate the use of fuel economy information in advertising
The Federal Trade Commission (FTC) is resuming its regulatory review of the Fuel Economy Guide. The agency is seeking public comments on potential updates to the Guide, which helps facilitate the use of fuel economy information in advertising.
originally issued in 1975
The FTC originally issued the 'Guide Concerning Fuel Economy Advertising for New Automobiles' in 1975 to prevent deceptive fuel economy advertising and facilitate the use of fuel economy information in advertising.
In 2009, the agency sought public comments on proposed changes to the Guide, and in 2011 postponed its review of the Guide pending new EPA fuel economy labeling requirements and review of the FTC's Alternative Fuel Rule.
As part of the Guide review, the Commission is seeking comments on potential updates to reflect current Environmental Protection Agency (EPA) fuel economy labeling rules, possible changes to current guidance on "miles-per-gallon" claims, and the need for guidance on alternative fuel vehicle claims. The Commission urges commenters to focus on information that helps marketers avoid deceptive or unfair claims.