ICON Health & Fitness to Pay $3 Million Fine for Deceptive Advertising

ICON Health & Fitness to Pay $3 Million Fine for Deceptive Advertising
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September 18, 2014

Despite what the advertisements say, using the ab Glider only three minutes a day will not help you lose weight and inches.

Those claims are at the heart of a settlement between ICON Health & Fitness and the Federal Trade Commission (FTC). ICON has agreed to pay a $ 3 million fine to settle FTC charges that the company violated a 1997 consent order by advertising that using the ab Glider for just three minutes a day would result in significant weight loss.

Between August 2010 and June 2013 the company ran several ads on TV, its website and on social media featuring TV personality Elisabeth Hasselbeck and regular users of the product who claimed that using the ab Glider alone or using the ab Glider for only three minutes a day would lead to lost pounds, inches or clothing sizes.

The FTC claims that consumers actually achieved these results with the help of a controlled diet, additional exercise and using the Glider for more than three minutes a day.

The 1997 order prohibited the company from making unsubstantiated claims for weight-loss equipment and required that an endorser's claim reflect a typical user's experience or be accompanied by a clear and prominent disclosure. The FTC believes that the company's current claims violate this order.

Along with the $3 million civil penalty, a new administrative order will be written up and will terminate in 20 years.