Kids Eat Right Seal Removed from Kraft Singles Packages Following Opposition
A three year partnership between a nutrition association and Kraft Foods came to an end less than a month after its announcement.
Kraft Foods and the Academy of Nutrition and Dietetics severed ties after members of the professional association objected to Kraft's placement of the group's Kids Eat Right seal on packages of American cheese.
The association represents 75,000 registered dietitians and other nutrition professionals.
While Kraft and the Academy maintain that the seal was intended to raise awareness of calcium intake and vitamin D deficiency, association members petitioned for its removal saying that the placement is confusing and would likely be taken as an endorsement.
The petition also called for more information about the deal between the corporation and the Academy, including how much the company paid to use the logo.
The Academy has not released the terms of the deal or if it will be keeping any of the money Kraft paid for use of the logo.
The Academy of Nutrition and Dietetics has come under fire in the past for seemly close ties with large corporations that sell processed foods. Coca-Cola, PepsiCo, Kellogg's, and even McDonalds have sponsored the association's annual conferences, providing free samples and panels for nutrition experts.
As a result, some Academy members started Dietitians for Professional Integrity and became a vocal critic of the Academy's sponsors.
Since they have already been manufactured, shoppers can expect to see the controversial seal on packages of Kraft singles until July.