Kraft Removing Artificial Preservatives from Singles Cheese Slices
Kraft Foods has announced that it is removing artificial preservatives from its most popular individually wrapped singles cheese slices.
The preservative Sorbic acid is being replaced by natamycin, which Kraft says is a "natural mold inhibitor." The change affects Kraft Singles in the full-fat American and White American varieties, which Kraft says account for the majority of the brand's sales.
At this point, the changes do not affect Kraft Singles that are 2 percent fat, fat-free or other full-fat varieties, though Kraft says that it is testing the removal of artificial preservatives from its other Kraft Singles varieties.
Kraft's decision to remove artificial preservatives is the latest sign that more and more companies are now tweaking their recipes as food labels come under greater scrutiny.
Just last week, Subway said that it would be removing a chemical from its bread after a popular food blogger named Vani Hari started a petition, noting that the ingredient is also used in yoga mats.
The ingredient, azodicarbonamide, is used by a number of food chains including McDonald's and Starbucks, but Hari said she targeted Subway specifically because of its "healthy food image."