Maker of Supplement Claiming to Prevent or Reverse Gray Hair Violated Law, Says Court
The company did not provide reliable scientific evidence in support of its claim
COORGA Nutraceuticals Corporation and its principal, Garfield Coore, violated the law by claiming that their "Grey Defence" dietary supplements were able to reverse or prevent gray hair, ruled a U.S. district court.
The Federal Trade Commission (FTC) had filed a complaint in May 2015, challenging the company's claims as unfounded.
The court issued a judgment that prohibits the company and Coore from making claims about reversing or preventing gray hair, as well as other health claims, unless those claims are not misleading and are supported by reliable scientific evidence. The defendants must also pay $391,335, which might be used to refund defrauded customers.
"If a company says a product can get rid of gray hair or have some other miraculous result, they need the science to support that," said Jessica Rich, Director of the FTC's Bureau of Consumer Protection. "We're pleased that the court agreed with the Commission that strong product claims require strong evidence backing them up."
The FTC's motion for summary judgment was granted by the court last month. The court ruled that there is no reliable scientific evidence to support COORGA's advertising claims that its dietary supplements can prevent or reverse gray hair, and that any claims that they products are scientifically proven to do so are untrue.
In addition, the court found that a customer survey conducted by the company was neither well designed nor scientifically controlled. It also found that Coore both oversaw and directed all aspects of the company's business and either was aware of, or recklessly indifferent about, the misrepresentations and false claims it was making for the Grey Defence products.