Maker of Vision Improvement App Settles FTC Complaint
Unfortunately for those who require eyeglasses or contact lenses, a smartphone app developed by Carrot Neurotechnology can't help improve your vision.
The company settled a Federal Trade Commission (FTC) complaint that claimed the company used deceptive claims to market its Ultimeyes smartphone app. The company had no clinical evidence to back up its marketing claims and will subsequently pay $150,000 in fines.
According to the FTC complaint, Carrot Neurotechnology claimed that Ultimeyes used visual exercises related to reading speed, contrast sensitively, and low light conditions to improve vision. The app was sold through Apple's App Store and the Google Play Store for between $6 and $10.
The ads cited clinical studies conducted by Aaron Seitz as proof of its efficacy, but the FTC said Seitz' studies and other research do not prove the app improves vision. Seitz also failed to disclose his affiliation with the company.
Along with the $150,000 fine, Carrot and its owners are barred from making claims about a product without competent and reliable scientific evidence. They are required to disclose any connections to said research and are prohibited from misrepresenting any findings.