Skechers to Pay $40 Million for False Shoe Weight Loss Claims

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Skechers USA Inc. has agreed to pay $40 million to settle charges by the FTC that the footwear company made unfounded claims about its popular Shape-ups shoes.

Skechers made claims that Shape-ups would help people lose weight and strengthen their leg, butt, and stomach muscles. The FTC has found that these claims about the shoes, which had even been endorsed by celebrities like Kim Kardashian and Brooke Burke, simply aren't accurate.

The settlement also involves deceptive advertising and false claims that Skechers made about its Resistance Runner, Toners, and Tone-ups shoes.

The FTC says that Skechers falsely represented that clinical studies backed up its claims about the shoes. The commission says these studies had major defects, including one that said people lost weight wearing the toning shoes, when in fact they gained weight.

The settlement bars Skechers from misrepresenting any tests, studies or research on any of its shoes in the future.

Customers who purchased any of the shoes involved in the settlement are eligible for refunds. Refund amounts will depend on how many claims are received in the eight-month filing period. Buyers can go to the FTC website to file a claim.

Skechers has denied misleading consumers, saying it has received overwhelmingly enthusiastic feedback about the shoes from thousands of satisfied customers.