Verizon Wireless Announces an End to Grandfathered Unlimited Data Plans
Verizon Wireless customers will no longer be 'grandfathered' into $30 per month unlimited data plans when they upgrade their phones, the company announced at an investors' conference. Customers who upgrade will be switched to a tier pricing plan.
When a consumer on an unlimited 3G data plan upgrades to a device running on the company's 4G LTE network, Verizon will switch the plan to a shared data plan for family or business. Verizon currently offers a shared plan for voice calls. So long as consumers stay within the total allotted usage for the plan, there are no additional charges at the end of the month. There is no word yet on anticipated pricing.
There is good news! If you keep your phone, you can keep your plan. This shift in the company's strategy may have to do with cost of subsidizing smart phones.
While many consumers are not happy about the announcement, don't expect them to take to the street en masse. Verizon Wireless customers truly believe that the company has the best service and best coverage and aren't likely to switch to another provider because of the rate change.