You'll never see these warnings on health products, but that's what you ought to be thinking when you see claims like "miracle cure," "revolutionary scientific breakthrough," or "alternative to drugs or surgery."
Health fraud scams have been around for hundreds of years. The snake oil salesmen of old have morphed into the deceptive, high-tech marketers of today. They prey on people's desires for easy solutions to difficult health problems—from losing weight to curing serious diseases like cancer.
According to the U.S. Food and Drug Administration (FDA), a health product is fraudulent if it is deceptively promoted as being effective against a disease or health condition but has not been scientifically proven safe and effective for that purpose.
Scammers promote their products through newspapers, magazines, TV infomercials and cyberspace. You can find health fraud scams in retail stores and on countless websites, in popup ads and spam, and on social media sites like Facebook and Twitter.
Health fraud scams can do more than waste your money. They can cause serious injury or even death, says Gary Coody, R.Ph., the FDA's national health fraud coordinator. "Using unproven treatments can delay getting a potentially life-saving diagnosis and medication that actually works. Also, fraudulent products sometimes contain hidden drug ingredients that can be harmful when unknowingly taken by consumers."
The FDA offers some tip-offs to help you identify and avoid rip-offs:
One product does it all. Be suspicious of products that claim to cure a wide range of diseases. A New York firm claimed its products marketed as dietary supplements could treat or cure senile dementia, brain atrophy, atherosclerosis, kidney dysfunction, gangrene, depression, osteoarthritis, dysuria, and lung, cervical and prostate cancer. In October 2012, at FDA's request, U.S. marshals seized these products.
Personal testimonials. Success stories, such as, "It cured my diabetes" or "My tumors are gone," are easy to make up and are not a substitute for scientific evidence.
Quick fixes. Few diseases or conditions can be treated quickly, even with legitimate products. Beware of language such as, "Lose 30 pounds in 30 days" or "eliminates skin cancer in days."
"All natural." Some plants found in nature (such as poisonous mushrooms) can kill when consumed. Moreover, FDA has found numerous products promoted as "all natural" but that contain hidden and dangerously high doses of prescription drug ingredients or even untested active artificial ingredients.
"Miracle cure." Alarms should go off when you see this claim or others like it such as, "new discovery," "scientific breakthrough" or "secret ingredient."If a real cure for a serious disease were discovered, it would be widely reported through the media and prescribed by health professionals—not buried in print ads, TV infomercials or on Internet sites.
Conspiracy theories. Claims like "The pharmaceutical industry and the government are working together to hide information about a miracle cure" are always untrue and unfounded. These statements are used to distract consumers from the obvious, common-sense questions about the so-called miracle cure.
Even with these tips, fraudulent health products are not always easy to spot. If you're tempted to buy an unproven product or one with questionable claims, check with your doctor or other health care professional first.